Google suggester2/2/2024 ![]() Google Suggest launched in December 2004. He wanted to call it “Google Complete,” but then-exec Marissa Mayer stepped in and suggested the more accessible “Google Suggest,” which stuck. This little feature originated on Google nearly nine years ago, sprung from the mind of a junior software engineer. Google’s not going to presume it for you. For that, you’ll have to click through to see the actual results. The more common a search is, the more it’s judged to be likely that you’re doing it, too. Basically, Google thinks you’re likely to be looking for something that lots of people, especially people like you, have looked for before. This particular feature is known as “typeahead” or “autocomplete.” It’s based on analysis of the enormous dataset of everything everyone else in the world has searched for, narrowed down using personalization and location filters. Sometimes the results are existential and funny and reveal odd inclinations. Other times, despite typos, it magically understands what you meant to look for. Sometimes the search engine hits on what you want right away. ![]() Google Suggest as it originally looked on Google Labs
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